CLEVELAND GOLF: A NEW TAKE ON TOUGH SHOTS
Golf. A term synonymous with plaid sweater vests, old guys, ladies in tennis skirts, and visors. If you watch a golf tournament, though, you’ll notice very fierce competitors rocking fancy gear and some serious concentration. This campaign for Cleveland Golf is meant to shatter that old-school mentality and bring excitement, hilarity, and sportsmanship to the great game of golf.
Developed to interact with users at all touchpoints, “No Spot is Too Tough” is a campaign centered on the concept of difficult shots in golf. By that, we mean hitting a ball off an alligator’s head, fighting through bee hives, runaway golf carts, and more. The tagline, “Hand Me My Cleveland”, drives the message that Cleveland golf clubs have your back, no matter what situation you’re in.
Copywriter: Cheryl Elizaga
advertising strategy // social media // art direction