EPSON AMERICA: ALL SIDES OF YOU
Epson America is one of the leading suppliers of consumer and enterprise technologies. Their B2C products, including projectors, printers, and label makers, needed a revamp - a step away from the corporate branding that follows Epson everywhere.
All Sides of You is a campaign that partners with lifestyle bloggers to bring Epson products to life. The landing page serves as a hub for the campaign, serving up content such as blogger-created projects, tweets, pins, videos, and product information. Users can interact with the campaign at all levels, including subscribing to a monthly “inspiration box” that provides tools for DIY fun using Epson products.
Creative Director: Brian Desautel
advertising strategy // social media // art direction