GOOGLE PLAN: A NEW APP CONCEPT

PLAN is a new app concept developed for Google, based on the following prompt:

How do you make ad hoc event coordination as convenient and comfortable as your daily routine? Detail a digital service that provides individual assistance for attendees of a group social event such as a night out for dinner and a movie.

The Result
Plan is a mobile, browser-based event coordination system that connects with a device’s SMS capabilites.

Assumption
Users have a cellular device that has both a browser and texting capabilities. Goals
Eliminate app download hurdles. Ease learning curves. Integrate with a user’s daily communication avenues. Be easily accessible for all involved.

Creative Direction: Ivana Wong
Copywriting: Ivana Wong


product design // user experience // visual design