STAANCE: MAKE OPINIONS GREAT AGAIN!
Staance is a beautiful app that shows you what the world thinks about everything happening now, through bite-sized statements, photos & videos.
I was brought onto the Staance team to overhaul the user experience and visual design of the app. There was no previous UX work completed. I began with developing user personas after interviewing existing users and interpreting analytics from Mixpanel. Moving forward, everything we did was tailored to these personas and our users. I was responsible for the entire process, from initial feature design to wireframes, to visual design and implementation. After the redesign, our user totals, MAUs, and engagement skyrocketed by 1300%.
user experience // visual design // product design