TOSHIBA: B2B, A NEW FRONTIER

Toshiba America made a key pivot in early 2016. Due to an extremely competitive personal electronics market, Toshiba decided to focus their energies on their B2B business. Unfortunately, the general public wasn't aware of their B2B offerings, including but not limited to, industrial-grade technology for mining, utilities, hydropower, nuclear, and more.

In January of 2016, I worked with Ketchum PR to overhaul Phase I of the Toshiba America website. I developed a clean and simple site structure focused on their key business markets, and created landing pages designed to draw attention to these markets. The end result is a single, unified portal that drives users to their respective markets.

information architecture // user experience // visual design