will.i.am RISES UP

will.i.am, a pioneer in music, fashion, philanthropy, and technology, wanted to develop a comprehensive digital hub for all sorts of content related to him and his endeavors in these industries. As a result, our team created a website concept that houses many types of digital content, including featured news, articles, social commentary, and more. Functions include interactive video and social interconnectivity.

Creative Direction: Brian Desautel
Strategy Lead: Bryan Boettger

digital strategy // user experience // visual design // social media